Joe Weider Iron-Pumping Builder Of The Joe Weider Home Gym Empire
Joe Weider has become a home gym, fitness and health phenomenon without equal. What started with barbells built from junk yard scrap, has turned into a health-building empire that has transformed the lives of thousands of ordinary folks.
Joe Weider and his brother Ben tells their remarkable and inspiring story in the book ‘Brothers of Iron: Building the Weider Empire’ with a foreword by Arnold Schwarzenegger.
Joe Weider and his brother discovered that strength training leads to much more than well-defined muscles. They noticed that people began to build self-confidence as much as muscle strength. When you read ‘Brothers of Iron: Building the Weider Empire’ and learn more about the background of the Weider brothers, it becomes clear that weight training has the potential to change people - not just from the outside in, but also from the inside out.
Eventually Joe Weider and his brother built a publishing empire with publications such as Muscle and Fitness Mag. They also went into the food supplement business. Read the full story in ‘Brothers of Iron: Building the Weider Empire’.
Today Joe Weider’s home gyms include muscle-making, blubber-busting machines such as:
Club SideKick Weider Weight Bench
Isn’t it time to follow in Joe Weider’s footsteps and become part of the Weider home gym generation?
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